...Or was it a passion that sparked an idea?
Greenfox, the little sister of Foxrock Productions, first came into formation in mid-2017, while exploring themes of sustainability and greening urban spaces for a film project.
Foxrock Productions has always been a company driven by its support of women in media and ambitions for a more diverse film industry - but its eco-friendly trends were something of a silent starter, taking over in the background while no one was really looking - just doing.
It was through this doing that we quickly realised that our green themes extended past the lens, and took a firm root in our production office itself. From recycling, to using local sustainable energy; from providing refillable water bottles for crew, to walking (yes, walking!) as much as possible around the city, while we were on location scouts - we used public transport, if it was further afield, whenever possible.
We became green through a mixture of financial and social necessity, as well as through conscious decisions, the more we realised how our habits could truly make a difference to our environment.
And so, Foxrock's Greenfox was grown.
(We could've said born, but you know... this is far more fun!)
What is our mission, at Greenfox?
To spread our themes of sustainability into our projects - be they greener scripts, characters choosing bicycles over cars, or promoting and working with local talent wherever possible.
To work towards finding more ways to help spread the message that themes of sustainability and environmental causes are essential to the future of filmmaking and storytelling.
To learn, seed, grow and evolve, every step of the way - for the good of our planet and its inhabitants.
So, no mean feat, really. Yes, it will be a wonderful challenge. But it's a journey we are loving, and one which we can't wait for you to be a part of.
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